"Sundays are the days we completely Jew-out. We do a run to Zabar’s where two of our favorite guys behind the counter for the past fifteen years, Jerry and David, serve up the best Nova lox in NYC, sliced so thin you can read the New York Times through it. The fish section at Zabar’s is where Jerry first told me he loved me way back when, so that area always chokes me up." - Jessica Seinfeld
I was born and raised in NY city, in a Jewish home, where eating bagels was a way of life. We took our bagels very seriously. When I moved to Israel as an adolescent, I had to survive without a ‘real’ bagel for years, like Moses in the desert.
Upon my return to NY as a young man in the 80’s, I joyfully rediscovered the deliciousness of a ‘true’ NY bagel from Zabars, the go-to location for all the gastronomical delicacies the world has to offer. My delight in bagels was so ingrained in my soul that in 1994 when I finally wrote my first hit one-man show: Avi Hoffman’s Too Jewish? - My logo included a bagel with a heart at it’s center.
In 1996, my family moved to South Florida, and for the past 17 years, I have convinced myself that the local bagels were ‘fine’, just as good as what I remembered in NY… Until… Until I received the package with the Zabar’s logo on it, the wonderful gift of bagels that landed on my doorstep and reminded me what a ‘true’ NY bagel really tastes like.
For 17 years I had deluded myself into believing that the 'so called' bagels I had been eating were the ‘real thing’, but with your delicious present, I was jolted back to reality - There is only ONE real Zabar’s Bagel, in a class all by itself.
So on this miraculous melding of Thanksgiving and Hanukkah, I want to thank YOU for reminding me of the true meaning of ‘bagel’.
I wish you and your family a healthy, joyful and prosperous holiday. I think of you every time I bite into your delicious bagels and savor the flavor of what a ‘real’ bagel is supposed to taste like.
“Zabar’s Toasting Bagels are fantastic! They are by far the most delicious bagels our office has ever had the pleasure of enjoying. After completing the instructions for freezer storage, the bagel eating enjoyment increases Exponentially! The crisp outside is complemented by a warm soft inside that makes these bagels absolutely scrumptious. We are looking forward to our next order of Zabar’s bagels, and to tasting other delicious Zabar’s treats!” Charles, CA