Low calorie, health benefits, environmentally responsible, ethical business practices: not bad for little pieces of chocolate!
Last week we shared a video about sweetriot and now they're in the news again. This time Phyllis Furman, of the Daily News, wrote a great piece about how sweetriot came to be and just how great it is!
"Former Yahoo exec sweet on her chocolate business, Sweetriot, a favorite of celebrities"
BY Phyllis Furman
The DAILY NEWS BUSINESS WRITER
Sarah Endline, the founder of high-end chocolate brand Sweetriot, remembers the skeptical look she got from a store clerk when she walked into Zabar's five years ago to pitch her product.
"Who do I talk to about a new chocolate?" asked the fast-talking entrepreneur.
The shelves at the fabled Upper West Side shop were already stocked with candies. But Endline's dark chocolate-covered cacao nibs — the beans that chocolate comes from — were different.
A Zabar's buyer decided to take a chance on the quirky candies packed in slim metal containers. Soon enough, others did, too.
Read the full article.
Zalcman for News
This is truly awesome chocolate! I'm addicted.
Posted by: Joe | March 30, 2010 at 10:36 AM